For an organization with almost 18,000 likes, one might think that every post CBS Atlanta enters into Facebook would have at least 20-30 likes. I follow bands that have about the same amount of likes, but average about 100 likes on every status.
The goal of every news organizations Facebook is to redirect people to their website, where there are paid advertisements. CBS Atlanta does a good job of including a link in every post and the amount of traffic on their site from Facebook is probably high.
CBA Atlanta should start to post more about sports and entertainment as those are the posts that are getting likes. They have a bracket challenge going on and they haven't talked about it on their Facebook!
Asking readers and viewers their opinions is an effective way to have people respond to posts, so asking questions on Facebook posts is something CBS Atlanta is doing right.
I was surprised when I clicked on the headline story on Atlanta's website and did not see a video. For a broadcast organization I was expecting to see clips with stories.
The slideshow that showed Jennifer Valdez's baby and linked to her blog was a good use of the web. It gives viewers the chance to get to "know" their morning anchor.
Underneath the slideshow tab I would expect to see stories with the slideshows.
No comments:
Post a Comment